Cookies and heatbeat

Here you can find some information about cookies and why heatbeat has chosen not to store cookies.

Legal situation

The legal situation regarding cookies has been regulated in the EU since 2009 by the so-called Cookie Directive (Directive 2009/136/EG). In the EU, cookies that are not absolutely necessary may only be used if the visitor to the website has given consent after prior notification (so-called opt-in principle). According to the European Court of Justice (ECJ) and the General Data Protection Regulation (GDPR), cookies that are not absolutely necessary require an active, separate and explicit declaration by the user. This is usually done using a cookie banner advising that cookies are being used.

Philosophy at heatbeat

heatbeat sets the highest standards and aims to provide the best possible quality at all times with all products. This should not only be reflected in our services for our customers, but in all areas in which heatbeat comes into contact with its end users. It is therefore important for heatbeat to guarantee the visitors of the best possible visitor experience at all times. heatbeat does not need a cookie banner to consent to the storage of personal data, as we simply do not store any cookies. We find this type of cookie banner annoying for users and also simply neither want nor need to store any personal data. We observe the development of the internet with a critical eye and do not want to follow negative developments if possible. Therefore, if you visit the heatbeat website, you can be sure at any time that we do not draw any conclusions about your person and can surf our website anonymously and with peace of mind.

Analysing our website

To ensure user privacy we do not hesitate to invest time and money. We collect general statistics about the use of our website. We do this in order to be able to constantly improve our services. However, this also works without storing personal data of our users. The open source analysis tool plausible is a tool that does not use cookies at all and thus does not compromise the privacy of users at any time when creating general website statistics. You can read a detailed description of exactly how the website statistics are created without storing personalized data in the form of cookies here:

Your email address

Unrelated to the storing of cookies, we would also like to add that if you register for our heatbeat Research Newsletter, we will inevitably have to store your e-mail address in order to send you the newsletter. However, your e-mail address is the only thing we store. We also use a so-called 'double opt-in' procedure for this. This means that you have to register for our newsletter and also confirm this registration in a separate e-mail. We can therefore be sure that you really want to receive our newsletter. However, we do not want to record time stamps or other personal data, we only save your e-mail address. You can of course revoke your registration at any time, which will result in your e-mail being deleted immediately.